Corcoran Construction & Maintenance

Client: Corcoran Construction & Maintenance (CCM)

Location: Pulaski, NY

Project: Basic Logo Package

Client Background: Corcoran Construction and Maintenance is a well-established contruction and maintenance company based in Pulaski, NY. With a strong reputation for quality craftsmanship and reliable service, CCM sought to create their brand identity to reflect their professional and trustworthy image.

Project Goals:

• Integrate letters CCM

• Convey professionalism

• Highlight core services
  

Color Selection: The choice of the colors grey and green was a strategic move. Green represents growth and renewal, which are essential values in the construction and maintenance industry. Grey symbolizes reliability and professionalism. Black was added as an accent color to enhance contrast and readability.

Outcome: After presenting a set of initial concepts, the client preferred a design where the letters CCM were used to form the structure of a house with two arches below. The house highlights their core services while the arches it is presented on convey strength and foundation. Adjustments were made to the typography and trees were added to the design to achieve a balanced and cohesive look. The design is versatile, ensuring it can be implemented in any scenario they made need, including business cards, vehicles, and online platforms.